Communication works for those who work at it.
The Engine Behind WriterWorks Communication Strategies, LLC:
My professional and personal background is framed through the lens of working and living in small and medium-sized towns for most of my life.
The common thread in each of those towns: They aim to breathe new life into their economic and tourism identities and better engage local residents and visitors.
Some achieve it. Some struggle along because of insufficient commitment to the long-view of brand deployment. Many experience a cycle of stops and starts. I am convinced that the difference between one town's ability to live up to its greatest potential and one that languishes in an unrealized identity lies in the willingness and commitment to understand and consistently leverage the critical relationship between people and their sense of place.
Those towns, economic development organizations, destination brands, and charitable causes that capture that connection are well on their way to stepping into - and fully celebrating - an authentic identity.
In addition to being a working champion of all things "small-town," I have an unquenchable curiosity for learning.
I am the daughter of an educator and a truly great teacher. Because of that influence in my life and in my own path of learning, I also gravitate toward promoting public education.
I love the challenge and joy associated with supporting the individuals behind schools, municipalities, non-profits, and economic development organizations to do more, expand to new heights, or overcome obstacles.
The bridge for getting there is all tied to effective communications. The tools, as sophisticated as they all are, and as much as they're thrown around as trendy catchphrases, are only truly dynamic when the core messaging remains genuine and sound.
In that context, I found my purpose in life - to 'fix, create, and deliver' better communication wherever and whenever I can. It is the joy of my business and the passion behind every project I tackle.
Valerie A. Hoffman
I started WriterWorks Communication Strategies in 2006 to provide contractual and project-based services in the areas of digital and print copywriting, media relations, brand development, social media strategy, web design, graphics support, video, and print production.
Working with professional partners across the Carolinas, full-service PR and Marketing solutions are available to small-town municipalities, schools, non-profits, and economic development organizations without the big-ticket price tag or expensive employee overhead.
The rest of my story:
I have a 26-year background in corporate and non-profit marketing, professional writing, public relations, website project management, events coordination, and brand deployment. I started WriterWorks in 2006 as a first-time entrepreneur.
Before leading the marketing initiatives of private corporations, municipalities, non-profits, and state tourism organizations across the Eastern United States, I had the career of a lifetime as an award-winning journalist. It formed the bone structure of the communications professional that I am today.
It all started with a pen and a reporter's notebook before I was even out of college. Although truthfully, by the time I had figured out how to turn letters into words, I was spinning stories on the back of my Sunday School tithing envelopes.
All these years later, I am not only a writer but a visual communicator. I help organizations tell stories using all of the traditional and digital tools at my disposal.
I chose WriterWorks as the name of my business because I understand that the task of communicating is labor-intensive. It's never one-and-done, not for me and not for you. It's thick with frustration, as almost everyone I meet genuinely wants to get their message across, but they dread the process of getting there.
But that's where I go ....into that complexity. It's where I'm comfortable. We all want to be understood, valued, and accepted. Municipalities and the people, plans, and projects behind them are no different.
Committed, straightforward communication born out of a thoughtful and skilled marketing approach is the ONLY way to get there.