Communication works for those who work at it.

 
The Person Behind WriterWorks Communication Strategies:

​In addition to an unquenchable curiosity for learning, I love the challenge associated with helping the individuals behind a business to do more, expand to new heights, or overcome obstacles. The bridge for getting there is all tied to effective communications.

I've never come across a business challenge or relationship issue that couldn't be traced back to communications, or a lack thereof. 

It is my purpose in life to 'fix it' wherever and whenever I can. It is the joy of my business and the passion behind every project I tackle. 

In case it should matter, I confess that I cannot ride a bicycle very well, (long story), and I seem to have missed taking the traditional path of an adrenalin junkie since I shy away from heights, and I don't care much for anything faster than driving my own car.

Instead, my adrenalin rush comes from helping others, seeing a job well done,  running, dancing, enjoying nature, and mastering the perfect pot of Chicken Soup. 

That said,  every time I hear Benny Goodman's song, Swing, Swing, Swing,  I actually transform into that adrenalin junkie for about five minutes. Sorry, there will be no YouTube videos of that. 

   

Since skills and experience do matter here, I  have a 26-year background in corporate and non-profit marketing, professional writing, public relations, website project management, events coordination, and brand deployment.

Before leading the marketing initiatives of private corporations, municipalities, non-profits,  and state tourism organizations across the Eastern United States, I had the career of a lifetime as an award-winning journalist. It formed the bone structure of the communications professional that I am today. 

It all started with a pen and a reporter's notebook before I was even out of college. Although truthfully, by the time I had figured out how to turn letters into words, I was spinning stories on the back of my Sunday School tithing envelopes.  All these years later, I am not only a writer but a visual communicator in every sense of the word. I tell stories using all of the traditional and digital tools at my disposal.  

I suppose the reason I chose WriterWorks as the name of my business in 2006 is that the task of communicating is labor-intensive. It's never one-and-done, not for me and not for you.  It's thick with frustration, as almost everyone I meet genuinely wants to get their message across but they dread the process of getting there.

 

But that's where I go ....into that complexity, into that frustration. It's where I'm comfortable. We all want to be understood, valued, and accepted. For better or worse, effective communication is the ONLY way to get there. Whether you're a big business, a small non-profit, or a struggling one-man-band, communicating consistently and often is a foundational necessity to your success and your sanity.

WriterWorks was formed to provide project-based services in the areas of digital and print copywriting, media relations, brand development, social media strategy, web design or redesign, graphics support, and print production. 

Those are the tasks. Above and all around that, I mostly just want to help you build that bridge between your vision and your audience.

 

That's what I do well. My Chicken Soup is pretty darn good too. 

 

Valerie 

CLIENTS
Over the year's I've had the honor and challenge to work with some great organizations and truly inspiring professionals. 
Here are just a few:
Rutherford County, NC Tourism Development Authority
Chimney Rock at Chimney Rock State Park
The Town of Lake Lure, NC Municipal Government
Carolina Mountain Land Conservancy
Pavillon International Treatment Center
Park Ridge Hospital Foundation (Advent Health)
Kellett Enterprises
Lake Lure Classical Academy
Hickory Nut Gorge Foundation
Teleco International
Hickory Nut Chamber of Commerce
Lake Lure Olympiad
Celo Mountain Land Development
McConnell Group Public Relations
State of Vermont Travel & Tourism Association
Chimney Rock Village Municipal Government
Habitat for Humanity International
Vince Perone's Italian Restaurant

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