Communication works for those who work at it.
The Person Behind WriterWorks Communication Strategies:
In addition to an unquenchable curiosity for learning, I love the challenge associated with helping the individuals behind a business to do more, expand to new heights, or overcome obstacles. The bridge for getting there is all tied to effective communications.
I've never come across a business challenge, PR problem, or relationship issue that couldn't be traced back to a breakdown or missed opportunity in communication. The communication tools, as sophisticated as they all are these days, are only truly dynamic when the core messaging is sound.
It is in that context that I found my purpose in life - to 'fix, create, and deliver' better communication wherever and whenever I can. It is the joy of my business and the passion behind every project I tackle.
That's the personal stuff. Since skills and experience do matter, here's the skinny:
I have a 26-year background in corporate and non-profit marketing, professional writing, public relations, website project management, events coordination, and brand deployment. I started WriterWorks in 2006 as a first-time entrepreneur.
Before leading the marketing initiatives of private corporations, municipalities, non-profits, and state tourism organizations across the Eastern United States, I had the career of a lifetime as an award-winning journalist. It formed the bone structure of the communications professional that I am today.
It all started with a pen and a reporter's notebook before I was even out of college. Although truthfully, by the time I had figured out how to turn letters into words, I was spinning stories on the back of my Sunday School tithing envelopes. All these years later, I am not only a writer but a visual communicator in every sense of the word. I tell stories using all of the traditional and digital tools at my disposal.
I chose WriterWorks as the name of my business because I understand that the task of communicating is labor-intensive. It's never one-and-done, not for me and not for you. It's thick with frustration, as almost everyone I meet genuinely wants to get their message across but they dread the process of getting there.
But that's where I go ....into that complexity, into that frustration. It's where I'm comfortable. We all want to be understood, valued, and accepted. For better or worse, effective communication is the ONLY way to get there.
Whether you're a big business, a small non-profit, or a struggling one-person operation, communicating consistently and often is a foundational necessity to your success and your sanity.
WriterWorks was formed to provide project-based services in the areas of digital and print copywriting, media relations, brand development, social media strategy, web design or redesign, graphics support, and print production. Working with professional partners across the Carolinas, I'm able to bring full-service PR and Marketing solutions to your organization without the big-ticket price tag.
Those are the tasks and the details. Above and all around that, WriterWorks builds the communications bridge between your vision and your audience.
Valerie A. Hoffman
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