Communication works for those who work at it.
The Engine Behind WriterWorks Communication Strategies, LLC:
My professional and personal background is framed through the lens of working and living in small and medium-sized towns for most of my life.
Each town aims to celebrate or breathe new life into its economic and tourism identities and better engage local residents and visitors.
Some achieve it. Some struggle because of insufficient commitment to the long-view of brand deployment. Many experience a cycle of stops and starts.
The difference between one town's ability to live up to its greatest potential and one that languishes in an unrealized identity lies in a unified ability to leverage the critical relationship between people and their sense of place.
Those towns, economic development organizations, destination brands, and charitable causes that capture that connection are well on their way to stepping into - and fully celebrating - an authentic identity.
In addition to being a working champion of all things "small-town," I have an unquenchable curiosity for learning.
I am the daughter of an educator and a truly great teacher. Because of that influence in my life and in my own path of learning, I also gravitate toward promoting public education.
Valerie A. Hoffman
I started WriterWorks Communication Strategies in 2006 to provide contractual and project-based services in the areas of digital and print copywriting, media relations, brand development, social media strategy, web design, graphics support, video, and print production.
Working with professional partners across the Carolinas, full-service PR and Marketing solutions are available to small-town municipalities, schools, non-profits, and economic development organizations without the big-ticket price tag or expensive employee overhead.
The rest of my story:
I have a 26-year background in corporate and non-profit marketing, professional writing, public relations, website project management, events coordination, and brand deployment.
I started WriterWorks in 2006 as a first-time entrepreneur.
Before leading the marketing initiatives of private corporations, municipalities, non-profits, and state tourism organizations across the Eastern United States, I had the career of a lifetime as an award-winning journalist. It formed the bone structure of the communications professional that I am today.
It all started with a pen and a reporter's notebook before I was even out of college. Although truthfully, by the time I had figured out how to turn letters into words, I was spinning stories on the back of Sunday School tithing envelopes.
All these years later, I am not only a writer but a visual communicator. I help organizations tell stories using all of the traditional and digital tools at my disposal.
I chose WriterWorks as the name of my business because I understand that the task of communicating is labor-intensive. But that's where I go, into the complexity to help clients be better understood, utilized, valued, and trusted.