I started WriterWorks Communication Strategies
in 2006 to provide contractual and project-based communications
support to mission-driven companies, social enterprises, and nonprofits.
Working with professional partners across the Carolinas,
full-service PR and marketing solutions are available to small businesses
and nonprofit organizations without the big-ticket ad agency
price tag or expensive employee overhead.
Valerie A. Hoffman
Valerie partnered with the Town of Lake Lure to provide a much-needed professional approach to municipal communications, transparency, public relations, and marketing. As a contractor, she created the communications director/public information officer role. She was a joy to work with, and her results were noticed by citizens who enjoyed more frequent, accurate, and useful communications. She was instrumental in the town's brand update and rollout.
Town of Lake Lure, Former Town Manager
About the Founder:
Welcome to WriterWorks, where my journey from small-town roots to a seasoned communications professional converges with an unwavering passion for storytelling. Having spent a significant part of my life in small and medium-sized towns, my core values have been profoundly shaped by these communities. I am a fervent advocate for all things "small-town," driven by an insatiable curiosity for learning and an inherent belief that continuous improvement is not just a goal but a necessity. My professional trajectory is guided by a gravitational pull toward sectors that align with my values: mission-driven nonprofits, small-town government, public education, affordable housing, behavioral health, economic development initiatives, and tourism. The middle-class upbringing in a Birmingham, Alabama suburb, with a steelworker and a public school teacher as parents, undoubtedly influenced my dedication to these causes. With 26 years of experience in corporate and non-profit communications, professional writing, public relations, project management, graphic design, events coordination, and brand deployment, I have honed my skills across various domains. My journey began as an award-winning journalist, laying the foundation for the communications professional I am today. Rooted in my childhood passion for turning letters into stories, my formal career commenced when I accepted a position as a reporter with a large daily newspaper while still in college. From spinning stories on Sunday School tithe envelopes in childhood to leading communications initiatives across the Eastern United States, storytelling has always been at the heart of what I do. I am dedicated to helping organizations clarify their messaging and deeply engage their audiences. By leveraging traditional and digital tools, I listen, learn, and craft compelling narratives that resonate with the essence of each organization. At WriterWorks, I understand and embrace the labor-intensive nature of effective communication. The name encapsulates my commitment to delving into complexity, serving as a Writer who Works tirelessly to not only convey messages clearly but also to inspire stakeholders to connect with the distinctive heart of your organization. It's not just a profession; it's my calling and passion to collaborate with individuals in this meaningful endeavor.